Fashion photographers Inez van Lamsweerde and Vinoodh Matadin premiered their new video of Kate Moss on NOWNESS last month where they secretly filmed supermodel Kate Moss during their Fall/Winter 2010/2011 campaign photoshoot for fashion house Balmain. Inez and Vinoodh added a few 'extra' elements to spruce up the black and white short film, including the eerie soundtrack Everglade by Anthony & Johnson and some slithering, animated friends, courtesy of artist Jo Ratcliffe and Bouwine Pool for Sherbet:
I love the cartoonish element of this video, especially teamed with the use of black and white in the film. The original inspiration for my images did come from a cartoon character and I do not want to lose sight of this in my advert. The images for my project also do work really well in black and white but I worried that the use of black and white in an outdoor advertisement might not be attention grabbing enough- so the way they constantly played with and transformed Kate Moss's hair colour in the film was really inspirational to me.
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